Sakata Seed Corporation, of Yokohama, Japan, announces that they have acquired a minority interest in Van Egmond Lisianthus B.V., of Rijnsburg, The Netherlands. Sakata Seed Corporation is the world’s major breeder of Lisianthus cultivars, and Van Egmond Lisianthus B.V. is the world’s largest producer of Lisianthus Young Plants.
The agreement between the two companies, which pertains solely to the EMEA (Europe, Middle East and Africa) region of Sakata’s territories, also holds in that Van Egmond Lisianthus B.V. will have exclusive rights to new Sakata Lisianthus varieties in the EMEA region for a maximum of two years after introduction of each new variety.
In reaching this agreement, Sakata Seed Corporation and Van Egmond Lisianthus B.V. are committing to the future supply and distribution of the best Lisianthus genetics. In a market where this beautiful cut flower is expanding at an exponential rate, it is essential that the major market forces cooperate to ensure continued supply to meet the increasing market demands in EMEA. This additional formalization of the already strong relationship between Sakata Seed Corporation and van Egmond Lisianthus B.V. will be a strong step in strengthening this cooperation.
Both Sakata Seed Corporation and Van Egmond Lisianthus B.V. are delighted with this development and look forward to the continued growth of the excellent product Lisianthus.
Marketing Manager, Sakata Ornamentals EMEA
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